Just as rich On-demand content allows us to create our own entertainment experiences customized to our own likes, DECA empowers students with tools and resources that enable them to define their own life and career moves. DECA's wide spectrum of in-class programs, networking opportunities, and competitive events converged at the 2008 Central Region Leadership Conference to create an experience that was truly High Definition.

It all began with the DECA HD logo. Designed to resemble a high-definition broadcast identity, its look balances boldness and elegance. The logo set the tone for the broadcast quality motion graphics Cybis created for the show opener, overlays, and full-screen packages. Stage-design complemented the on-screen look by incorporating high-energy moving lights, bright colors, plasma-screens, and an ultra-modern podium.

Our ultimate goal was to use the energy created on-screen and on-stage to connect with students and channel the positive ideals of DECA and its sponsors into the hearts and minds of its dynamic members.