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Opening Inspiration: Powered by People
To kick off HOSA’s ILC week, the lights dimmed, the system activated, and the future made contact. Cybis launched the opening session with a cinematic, AI-powered experience that blended immersive storytelling, striking visuals, and an inspiring message for over 14,000 attendees.
When more than 14,000 rising health professionals and guests gathered in Nashville for this year’s HOSA International Leadership Conference, our goal was clear: launch the event with excitement, purpose, and a message that would inspire innovation across the healthcare industry. We delivered a cinematic opener that captured HOSA’s mission, energized the audience, and set the tone with dynamic visuals, music, and lighting.
Message from the Future
We built a story that connected HOSA’s core values—lead, learn, serve, innovate—to real-world impact. The show began with a digital loading screen that scanned the room and counted attendees. Once the “system” approved the data, an AI-generated avatar appeared with a message from the future.
This transmission, hardcoded into the Project HOSA (Healthcare Oversight & Systems AI) architecture, was meant for the people who created the system in the past. The avatar described breakthroughs made possible by today’s HOSA members. It recognized their role in shaping a healthier world and urged them to keep pushing boundaries, lead with courage, and never stop learning.
Powered By People
Following the messaging of the conference theme, we built a stage experience that could respond to the crowd’s energy.With a theatre-style setup, we needed a way to draw the audience into the action. A rallying video sequence invited attendees to clap, stomp, and build momentum. Each soundwave surged into the on-screen reactor. As the energy peaked, the system roared to life—igniting the massive display for the next segment.
Impact in the Present
The video then shifted to real student impact. We showed HOSA members learning from healthcare professionals, exploring new technologies, and engaging in hands-on activities. Between scenes, bold text urged attendees to own their future and elevate healthcare starting now.
The soundtrack—a custom mix of Don’t Let Me Down—opened with an instrumental to let the visuals breathe. The lyrics arrived at the chorus, reinforcing the message: the future is counting on HOSA today. Don’t let them down.
Ignition Sequence
The finale burst with color, sound, and motion. Fast-paced visuals and phrases built to a high-energy close, hyping members for the session, the week ahead, and the impact they will make in healthcare.
Beyond launching the show, the video set the tone: it was inspirational, visually unified, and anchored HOSA’s identity for the entire conference. The video wasn’t limited to any one screen. It was synced across five LED walls and two projection screens, with light towers, LED bars, and circular beams to build the look of the reactor. Attendees and leadership were moved by how the intro video communicated purpose and promise—reinforced through strategic staging and immersive design.
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